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Lucy Miller's avatar

Loved your thoughts on the speed of internet trends these days… demure popped up EVERYWHERE and so quickly. I also think it’s interesting how these trends tend to rise as a counter weight to what has been popular before. Demure after a summer of being Brat, everyone wanting to be Brat when the summer before they were clean girl, etc. I feel like someone smarter than me about this stuff (you) could reasonably guess what the next one is going to be based on what’s come before. Wood luv 2 here ur thots xoxoxo lucy

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Wyatt's avatar

Lucy, thank you for such a thought-provoking POV + comment. (ILY)

Last summer, we first experienced Barbie and enjoyed the aesthetics, lingo, and vibes of the film that permeated culture far and wide. Then in August, the pendulum swung back to "Rat Girl" if you remember. As a culture, I think we'll constantly keep swinging back and forth between two extremes. Summertime is for experimenting and labeling it to be part of community.

Similarly to social culture, I think everyone's fascination with Substack is due to the pendulum swing away from gaudy instagram/tiktok culture into writing, analyzing, listicles from the heart that scratch a different itch we all have.

I'm not sure what will come next, but I hope it's flavored with ✨ Pumpkin Spice ✨

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Noory's avatar

I still don't understand Clario Shade I think but thank you <3

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Wyatt's avatar

Wow, this is such Clairo shade....

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kt's avatar

I <3 Wybr!! Thanks for another great post.

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